MARKET FACTS
When it comes to marketing, many business sadly sees related cost as expenses instead of investment. As a result, they either dramatically cut back, revert to age old worn-out methods and processes just like their competitors or stops marketing altogether in their cost reduction quest.
Hence it can't be surprising that many business finds it difficult today, to both survive and thrive in a crowded marketplace.
MARKETING TIP
“You can't do today's job with yesterday's methods and still be in business tomorrow” Peter Drucker.
Great sales and marketing can make all of the difference!
Call us now on 07908677473 and let us make your business a success story. Alternatively, book a free consultation below.
BOOK A FREE CONSULTATION
Because we do not want you to throw your money down the drain,
we now offer free no obligation consultation to show you how our system can work to help acceleration your business growth before you even commit yourself.
BENEFITS TO YOU
By chosen to work with us you will BENEFIT by dramatically increasing your:
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Leads and customer base
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Sales conversion rate
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Turnover and sustainable
profit growth -
Company's valuation...Read More
FREE RESOURCES
We regularly post business reports on this site. With compliments, navigate through the list below.
Please if any question do come to mind after reading them, feel free to contact us.
Sales Maximisation
How you can get more customers who will pay you more money more often, and continue doing business with you longer
Ask nearly any businessperson what they want most for their business, and the answer you’ll most often hear is that they want more customers.
And that’s exactly what most of them spend the majority of their marketing time, money and effort on… acquiring new customers.
Getting customers is critical to the success of any business, to be sure, but there are other, more effective ways to reap windfall profits from a business.
The number one way to increase the profitability of a business is to increase the positive cash flow of that business. When you consider that it costs up to six times more to acquire a new customer than it does to sell to an existing customer, and that most businesses acquire new customers at break even, or maybe even a little less, it’s easy to see that getting new customers is not the most cost-effective way to build a business.
Most businesses can actually double or triple their bottom-line profits very easily and nearly overnight by concentrating their efforts on a few key areas that are overlooked by nearly every business owner. One of the first things to consider is how to get leads. That is, people who are interested in, and are willing to listen to your sales story. But be careful, here. “Leads” doesn’t necessarily mean raw new prospects (remember, selling to new prospects is a costly proposition).
“Conversion Rate” is another consideration not to overlook. All the leads in the world (no matter how qualified and interested they may be) will do you absolutely no good unless you can convert those leads into buying customers.
Other areas to pay particular attention to have to do with the average amount you get from each sale, the profit margin of each item sold, the number of transactions your clients make with you in a given period of time, the total value your customers are to you over their “lifetime” of doing business with you, and the number of referrals you get from your clients.
If you’re not paying attention to each of these areas (as well as a number of other factors that can make a major impact on your business’ profitability), you’re either leaving piles of money on the table, or you’re strengthening your competition by allowing them to harvest that money… money that rightfully, should be in your bank account, and not in theirs.
Now, here’s the exciting part: You don’t have to make big improvements in these areas to see massive results. All it takes is small, incremental improvements, and the results will be exponential! Let’s suppose you attract (through various means) 100 people per month to your business that are interested in purchasing the products or services you sell. And let’s say that you convert 30% of those leads into buying customers.
And for example’s sake, let’s say that on average, each of those 30 customers spend £100 with you twice a year at a 50% profit margin, and that they refer an average of 1 person to you during the 3 years they do business with you.
Your “lifetime income” from those customers would add up to £162,000. Now, if you were to implement some very easy-to-do, very inexpensive strategies in your business, and were able to increase each of those areas by just 10%, your lifetime income would shoot all the way to £308,688… an incredible increase of 90.5%! Again, it’s not necessary to have massive increases in any one area. And it’s not likely that you’ll increase each area by the same percentage. The point is, even if you make minor, incremental improvements, you can realise incredible changes to your bottom-line profits.
Investing your money, time and effort in learning new marketing strategies is one of the most important things you can do to maximise and optimise the enormous profits your business can provide you.
In Business, Cash Flow Is King.
Double Your Business Overnight
A Business Isn’t A Business Unless Someone Buys Something
Your Competition Is Putting Your Money In Their Bank Account
It Doesn’t Take Much To Realise Big Profits
Here's What You Can Do
If any question comes to mind after you have read this, I invite you to contact me, or indeed anyone within my organisation, for help, coaching, mentoring, assistance, or even for getting that ‘fresh perspective’.
Together we could do great things.
Wishing You Every Success,
Frank Gill
Managing Director
FGI Tactical Marketing
07908677473
