MARKET FACTS
When it comes to marketing, many business sadly sees related cost as expenses instead of investment. As a result, they either dramatically cut back, revert to age old worn-out methods and processes just like their competitors or stops marketing altogether in their cost reduction quest.
Hence it can't be surprising that many business finds it difficult today, to both survive and thrive in a crowded marketplace.
MARKETING TIP
“You can't do today's job with yesterday's methods and still be in business tomorrow” Peter Drucker.
Great sales and marketing can make all of the difference!
Call us now on 07908677473 and let us make your business a success story. Alternatively, book a free consultation below.
BOOK A FREE CONSULTATION
Because we do not want you to throw your money down the drain,
we now offer free no obligation consultation to show you how our system can work to help acceleration your business growth before you even commit yourself.
BENEFITS TO YOU
By chosen to work with us you will BENEFIT by dramatically increasing your:
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Leads and customer base
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Sales conversion rate
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Turnover and sustainable
profit growth -
Company's valuation...Read More
FREE RESOURCES
We regularly post business reports on this site. With compliments, navigate through the list below.
Please if any question do come to mind after reading them, feel free to contact us.
Back-Ending: A Simple Strategy That Provides Fast Returns
Now if you have a nice back-end, you’re going to make a lot of money in sales. No, I’m not talking about that back-end! I’m talking about a selling strategy that you simply must adopt right now - the very survival of your business may depend on it.
What is back-ending? Simply this: It means having a second, third, maybe even a fourth product ready to sell after right after you make the first sale. This is the way real money is made in sales, and sometimes, it is the only way a true profit is made.
Amazingly, many businesses don’t do this.
Finding first-time customers is expensive. You have to advertise, send direct mail pieces, pay sales people salaries or commissions, bear the cost of telemarketing and more. Then tack on your other overhead costs, such as labor, raw materials, or what you pay wholesale for your retail sale items. Then calculate the time, agony and effort in getting that customer to put trust in your service or product - only to sell to them just once. What a waste!
Add it all up and each customer you attract and sell can cost as much or more than the profit you make from each sale.
The solution is to make additional sales to each customers you have already bought and paid for with your marketing efforts. Each time you sell more to that customer, it frees you from the need to pay more to find a new customer -- although you still need to keep doing that on an ongoing basis.But the point is, once you have a customer, get the most out of him or her because you have expended a lot of resources to find that person in the first place.
Successful back-ending means careful planning. It means having additional products ready to go and available at the time of the first sale. Back-ending works best when you try to make that second or third sale right away, and not two weeks later when the customer has already cooled off, or even maybe forgotten about you.
If you sell shoes, also be ready to sell shoe polish, and maybe a pair of socks. If you sell a shirt, sell a tie, or several ties. If you sell bicycles, sell as many accessories as you can - water bottles, pumps, biking gear, such as shoes, gloves, caps and more. If you sell computers, sell software and an extended warranty.
If any question comes to mind after you have read this, I invite you to contact me, or indeed anyone within my organisation, for help, coaching, mentoring, assistance, or even for getting that ‘fresh perspective’. Together we could do great things.
Wishing You Every Success,
Frank Gill.
Marketing and Business Consultant
FGI Tactical Marketing
07908677473
